a potential template

Here's a suggested template for the executive summary due later this month:

Business Plan Format

Executive Summary (1-3 pages)

• Your business idea or concept
• The target market and size
• The target customers
• Your competitive advantage
• Barriers to entry
• Estimated year of breakeven profitability
• Three years of estimated revenues and net income
• Your funding requirements
1. Business Overview
   • Company description and business model
   • Value proposition- financial
   • Current status
   • Current or committed funding and all funding sources
2. The Market Opportunity (the problem, the customer's pain)
   • Why is this such a great idea? Define the problem, describe the pain
   • Competitive analysis (how the problem is not being solved by competitors)
3. Market Solution
   • Product or service
   • Description of a working model or prototype, if appropriate
   • How you will remove the pain, solve the problem
   • Ability to create barriers to entry
4. The Market
   • Identification of customer(s)
   • Market size, analysis and forecast
   • Industry analysis and forecast
5. Management Team
   • Founders and key management
   • Industry experience, education
6. Financial Analysis
   • Outline overall financial model with detailed projections through Year 3
   • including pro forma cash flow and budget analysis
   • Other analysis, as appropriate (i.e. break even analysis)
   • Discuss assumptions and capital requirements
7. Funding request