Monday, December 4, 2006

Interview with Ashish Sahu, bplan organizer

The UC Berkeley Business Plan Competition is entirely student run, by students in the Haas School of Business. Students manage all aspects of the competition - everything from the events surrounding the competition, to securing sponsorship funding, to finding the judges & mentors, among other things. We're going to try to "get to know" some of the individuals who are putting this thing together. Like many of you, they have entrepreneurial aspirations. A big thanks to our first interviewee, Ashish Sahu, from the MBA class of 2008.


Ashish, tell us about your background?

Early in my career, I worked as a Consultant at Infosys and Motorola across India and the US. The last 3 yrs at a start up in San Francisco. Though I
have mostly been involved in High-level decision making, I am an Engineer at heart....always trying to find innovative solutions to problems. I have a degree in Mechanical Engineering and a Masters in Information Systems. The MBA from Haas will be the "one ring that will rule them all". I am also an active volunteer at non-profit organizations located in the Bay Area.

What kind of exposure do you have to entrepreneurship, in your past? / What sparked your interest in it?

I worked as a product manager in a start up during the last 3 years. As a young man, I had always hoped to work for a start up in the Heart of Silicon Valley. So, joining ZoneLabs was a culmination of a dream. However, due to the dot-com bust, working for a start-up was not as glamorous as I had imagined. The company was located in a warehouse in a seedy San Francisco neighborhood with a homeless shelter across the street and crackheads lying by the entrance. But the company itself was doing pretty well. The company led by the CEO, a high school drop-out, the COO, another entrepreneur and an able team of 20 people - suddenly experienced a spurt of growth. When it was finally acquired for $300 million in 2004, the CEO walked out of the door with almost $30 million bucks.

The morale of the story was that it could have been me walking out of the door with the big moolah. Having come so close, I decided to throw more money at my quest to get rich by racking up a big debt to pay for my MBA.

Tell us about what you're doing for the bplan; how has it been going so far?


At the Mentorship & Events committee, we think of ourselves as the match.com of the BPlan competition. Our vision is to help you find the perfect team, an understanding mentor and resources to win the competition. We try to achieve this by a mix of events and workshops.


Usually there's a strong MBA turnout at the entrepreneurship events. This year, we have been trying to rope in more engineers from across Cal. While trying to do it, we realized that Berkeley has a very fragmented engineering department...we've had to bribe engineers using pizza and coke as bait.

We also regularly host "Best Practices" workshops with the Lester Center. Additionally, we have added new events like the Idea Workshop and the latest - an event labelled "Rags to Riches: Winning a Business Plan competition". This exciting new addition brings the winners of last year competition "
Aurora BioFuels" and "CellASIC" to talk to aspiring BPlan winners on how to win a BPlan competition.

Another significant step we took this year was to invite Haas Undergrads to become part of the organizing committee. It has been a huge success so far thanks to active contributions from all our young "BPlan Executives" - Alison, Belinda, Ben, Oscar, Naaman, Suana and Wendy.

Finally, I would like to add that the success of any event depends on the people behind it. We have an awesome team of people in the BPlan committee and I am really excited to be a part of it.

Any personal goals you have, entrepreneurship-related?


Like many other aspiring entrepreneurs, I have tons of ideas...but as many already know, the key lies in execution. My goal in the next year is to rub shoulders with as many entrepreneurs as possible to reduce my inertia towards starting my own company.

Monday, November 27, 2006

speaker series




On Monday, the 27th, we had a great opportunity to learn from two high profile figures in entrepreneurship - Donna Novitsky from Mohr Davidow Ventures and Penny Herscher from firstRain, Inc., discussed marketing strategy and sales in a start-up context.


Having been a part of an entrepreneurial venture in my past life, I could really relate to what Donna was talking about regarding marketing strategy for a start-up. In our situation, we had little service /experience to speak of...but a ton of sales and lots of claims. It was always a matter of sell, sell, sell, and let's try to figure it out how to do it later. As a project manager at the time, I never thought this made a lot of sense. We won't go into all of the madness that ensued as a result too.

At the same time, there's definitely another side to this - how some start-ups are so concerned about getting the product or service right that they never sell anything. (Donna discussed this too, as a common flaw) In that regard, I guess we did, at least, secure a steady revenue stream that paid for my salary. My sense is that this depends on how much cash you can access.

The point is, in a start-up, everything is tough, and nothing works perfectly. A big company already has a market, reputation, strategies, and customers...at a start-up, there is often close to nothing. So that's why understanding how to efficiently and effectively establish a marketing plan is so absolutely critical. And anybody who's been through the storm knows that it's easier said than done...
But next time around, I came away feeling like it could be done better. And a lot of these lessons can be applied to big companies wanting to be more flexible and faster.

Other things that were discussed that were poignant:
- don't take on early-beta customers unless you are 80% sure that they are going to actually be paying customers. (make tough choices)
- talk to customers first (30 customers in 3 months, as a good benchmark) Focusing on listening, to really understand cusotmer needs.
- selling consulting projects (not scalable)
- ramping development before market is proven (great product, no market / costly)
- product insufficiently defined

Just in case, you are not sure what I'm talking about, this was a talk that was given at the Haas school as part of the Best Practices Series. The Best Practices Series brings the top practitioners from Berkeley and the Silicon Valley Community to speak about the practical aspects of entrepreneurial activity.

Monday, November 20, 2006

what does it take?

ever wonder what is the thought process of an entrepreneur, who has actually walked the plank and put it all on the line to try to create their vision?

this is a great article by someone who actually did it - Paul Graham, a developer of web-based applications, who sold a company to Yahoo! (among his other successes)

it's a unique take - and there's poignant commentary on the role of "environment" in the mindset of an aspiring entrepreneur.

Sunday, November 19, 2006

Idea fair wrap-up

Thanks for all who took part in the Idea Fair on Thursday, the 16th!

There were several ventures hosting tables, along with five industry-specific tables (Clean-tech / Energy, Biotechnology / Healthcare, Consumer / e-Commerce, Hi-technology, Business Services / Other)

We'll follow up with some news of teams that are starting to form, budding ideas, and random bplan musings... stay tuned!

Wednesday, November 15, 2006

Teammatcher: Find collaborators!

Entreprenurial ventures start out in many ways...but they rarely succeed on your own!

The UC Berkeley Business Plan Competition wants to help aspiring entrepreneurs meet each other. Email bplan {at}haas.berkeley.edu if you would like to post to this blog, and look for teammates. Please keep your posting to 2-3 paragraphs, and include:
  • A basic summary of your business plan idea (include industry, technology, etc.)
  • Your background and affiliation with UC Berkeley (if applicable)
  • Your contact details / preferred way to be contacted
We'll post new blog entries for ideas -
And if you don't have an idea, but want to get involved, please add a comment!



Upcoming Events

Want more details?

Idea Fair: Thursday, November 16, 2006
12:30 - 2pm, Bank of America Forum
Haas School of Business @ UC Berkeley

Workshop: Market Research / Marketing / Sales
Monday, November 27, 2006
6:30 - 8:30pm, Andersen Auditorium
Haas School of Business @ UC Berkeley

Workshop: Team Development / Product Development
Tuesday, December 5, 2006
6:30 - 8:30pm, Wells Fargo Room
Haas School of Business @ UC Berkeley

Workshop:How to Write a Business Plan
Tuesday, January 23, 2007
6:30 - 8:30pm, Wells Fargo Room
Haas School of Business @ UC Berkeley

EXECUTIVE SUMMARIES (3-pages) DUE
Tuesday, Janaury 30, 2007
Lester Center, F450 by 5:00pm

Introducing the 9th annual UC Berkeley Business Plan Competition!

The UC Berkeley Business Plan Competition is the marquee entrepreneurship event at Berkeley.

The 2006-2007 competition is the 9th annual event.


Past Competition participants have raised over $150 million in private equity financing, resulting in one IPO (ZipRealty), a $138 million acquisition and many growing businesses. Last year’s first place winner, Aurora Biofuels, has continued to advance its operations by completing an angel round, winning $25K through the Intel + UC Berkeley Innovation Technology Entrepreneurship Challenge, and finishing as runner up in the California Clean Technology Open.


Anyone affiliated
with UC Berkeley can enter the competition.
One person on each team must be a UC Berkeley undergraduate, graduate, professor or alumni.


Offers workshops
, hosted by participating sponsors, prior to the competition to help teams with business plan writing, intellectual property, financial modeling, etc.


Judged by a panel of participating venture capital firms, beginning in February with the Semi-final and Final rounds taking place in March and April, respectively.


The formal competition itself consists of several rounds of judging followed by a public presentation by the finalists. The winner receives $25,000, 2nd place $10,000, 3rd place $5,000, and a People’s Choice Award Recipient $5,000. Past finalists have also gained access to additional services and capital sources to help launch their venture.